“Principles of Marketing” introduces the students to the essentials of
marketing critical in managing customer relationships in today’s dynamic and connected
The course is designed:
To introduce you to marketing strategies and to the elements of marketing
analysis: customer analysis, company analysis and competitor analysis.
To familiarize you with the elements of the marketing mix (product, pricing,
promotion and placement).
To enhance your problem solving and decision making abilities by learning how
to leverage strategic marketing analysis and tactical marketing mix decisions.
To provide you with a comprehensive framework to evaluate marketing decisions
and to create successful marketing initiatives.
To expand your knowledge of the marketing industry while increasing your
awareness of the strategic decisions behind today’s top performing companies.